Swipe
study the technique, not the text — then make it yours
How do you turn a junk drawer of screenshots into a searchable pattern library — that you can adapt and even sell?
You don't have an inspiration problem.
You have a retrieval problem.
You know great work is built on patterns — proven subject lines, headlines, CTAs, layouts that convert. But your “swipe file” is a messy folder of screenshots and a bookmark graveyard. When you need inspiration on a deadline, you start from scratch because your collection is a junk drawer you can't search. Ring true?
The hoarder's collection. You save everything impressive without filtering for useful — a file so large and undifferentiated that searching it takes longer than starting fresh.
You copy instead of adapt. Lifting a headline or email verbatim and swapping your brand name — derivative work that sounds like someone else and risks their IP.
The screenshot graveyard. Captures with no context — when, what it sold, why it worked — so every entry is a mystery six months later.
Collection without retrieval. You capture and categorize but never consult the file when working — so the library grows while your output stays exactly the same.
From a bookmark graveyard to a library you can search, adapt, and sell
"I have screenshots scattered across three devices, bookmarks I never revisit, and a vague memory of a great email I saw last month. When I need inspiration on a deadline, I start from scratch because my swipe file is a junk drawer I can't search."
"I have a categorized swipe library with 50+ tagged patterns across 6 content types. Each entry has the original, my analysis of why it works, and an adaptation template I can deploy in under 10 minutes — and I sell curated bundles as products."
The shift: a swipe file isn't a hoard of things that looked cool — it's a curated, searchable pattern library. Every entry earns its place by teaching you something you can replicate.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a folder you never reopen. By the end they add up to a tagged gallery, an adaptation framework, and a curated bundle you can package and sell.
Collection Criteria Filter
Rules for what earns a place, with pass/fail examples.
Capture Protocol
Five fields that make every entry searchable later.
Category Taxonomy
Five dimensions that make retrieval instant.
Directory / Niche Gallery
15–20 categorized, tagged entries from your domain.
Pattern Deconstructions
Source, structural principle, why it works, transferable bit.
Adaptation Framework
Extract the principle, map it, rewrite in your voice.
Originality Test
Side-by-side proof you transferred technique, not text.
Adaptation Playbook
5+ adapted pieces ready to deploy in your context.
Bundle Assembly Plan
Entry selection, sequence, and annotations for one bundle.
Product Format Decision
PDF, Notion DB, membership, or drip — chosen with rationale.
Monetization Path
Lead magnet, paid product, or subscription — with a launch.
Swipe Product
One curated bundle packaged, priced, and ready to ship.
Three moves: collect on purpose → adapt without copying → package & share
Gallery
Define · capture · organizeBuilding a systematic collection of proven patterns.
- Define Set criteria — performance, novelty, or technique
- Capture Use the five fields that make an entry searchable
- Organize Tag across five dimensions for instant retrieval
- Collect Gather patterns from directory / niche top performers
Guidelines
Analyze · adapt · validateAdapting collected patterns without copying.
- Analyze Identify the structural principle behind each entry
- Adapt Extract the principle, map it, rewrite in your voice
- Validate Confirm you captured technique, not execution
- Apply Adapt patterns to directory / niche core content
Giveaway
Curate · package · distributeSharing and selling curated pattern collections.
- Curate Select, sequence, and annotate a themed collection
- Package Choose PDF, Notion DB, membership, or drip delivery
- Distribute Pick lead magnet, paid, or subscription monetization
- Sell Package a directory / niche swipe product
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You know great work is built on patterns but have no system to capture them.
- Your swipe file is a messy folder, a bookmark graveyard, or a vague memory.
- You start from scratch on deadline because you can't find what you saved.
- You want to adapt proven patterns without copying — and maybe sell the library.
- You want 12 real artifacts ending in a curated, sellable swipe collection.
This is NOT for you if…
- You're looking for permission to copy other people's work verbatim — this isn't that.
- You want to create original products from scratch — that's courses 1–4 of this pod.
- You won't build the habit of consulting the file when you actually work.
- You think more screenshots equals more value — this is curation, not hoarding.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Templates + Playbooks + Slides + PLR shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Swipe — 12 lessons Digital$80 valueLive now
- Templates Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Templates ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Playbooks ship.
- Week 3: Sprint recordings + Workbooks ship.
- Week 4: Challenge recordings + PLR ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Assets courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Swipe
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The fifth step of the Assets journey
Swipe is course 5 of 6. Curation is a distinct skill from creation — you need to have built original products (courses 1–4) before you can effectively curate and adapt others' patterns. Next comes PLR, where adaptation requires the strongest product judgment of all.
You are here — curation, not creation.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Is using a swipe file ethical, or is it just copying?+
Swipe files capture techniques, not text. You study why a headline structure works, then apply that structure to your own message. It's the difference between tracing a painting and learning the brush technique.
How many entries before the file is useful?+
20 well-tagged entries across 3–4 content types is enough to start pulling patterns. Quality and categorization matter more than volume — a 500-entry unsearchable folder is worth less than 30 you can find in seconds.
Can I sell a swipe file with others' work in it?+
You can reference and analyze publicly available work with attribution; you can't redistribute copyrighted content as your product. Your annotations, deconstructions, and adaptations are the product — the originals are cited references.
How do I make sure I'm adapting, not copying?+
The Guidelines module's three-step adaptation framework plus an originality test confirm you transferred the structural principle into your own voice and context — not the execution.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module collects, adapts, and packages directory-specific patterns — recruitment, listings, partner outreach — with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a tagged taxonomy and pattern deconstructions to an adaptation playbook and a packaged, priced swipe product.
What patterns do you keep admiring but can never find again — and what if they were one search away?
Stop starting from scratch on every deadline. Capture the patterns, learn the technique, and pull them up in seconds.